You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing D. Kashyap.
ANA has found 1 results for you, in 239 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Research as a tool for achieving advertising that works

This paper attempts to show the role research is capable of playing in the process of advertising development - once the brand proposition and positioning have been firmed up. It presents a basic model for research in the advertising development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Authors: D. Kashyap, John S. Pawle
Company: Unilever
January 1, 1994
×

Citation

Kashyap and Pawle (1994a, January 01). Research as a tool for achieving advertising that works. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-as-a-tool-for-achieving-advertising-that-works